Marketing Planning Resources 

10 Best Planning Practices

1. Plan continuously.
2. Transition from the previous plan.
3. Set a solid foundation.
4. Begin with the end in mind.
5. Turn the mirror outward.
6. Be bold.
7. Do your part to make your plan successful.
8. Make sure the plan is actionable and gets off to a good start.
9. Make strategic thinking central to decision-making.
10. Communicate thoroughly and often.

Marketing Tools & Templates

Here are some of our favorite and most effective nonprofit marketing tools and templates. Feel free to download and use as needed.

We ask only that you give us credit as: Reprinted with Permission © 2012 Center for Strategic Planning and 

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cite our website as your source.

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Strategic Marketing Tool #1 Four Must-Know Growth Strategies
Strategic Marketing Tool #2 Defining Brand
Strategic Marketing Tool #3 Identifying Core Competencies
Strategic Marketing Tool #4 10 Best Marketing Practices for Indepentant Schools
Strategic Marketing Tool #5 Building Your Marketing System
Strategic Marketing Tool #6 Modified SWOT Analysis

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